Square Enix and Coca-Cola® Team Up for Exclusive Shadow of the Tomb Raider Promotion and Cinema Experience
Enjoy a Refreshing Coca-Cola and Experience “The Making of a Tomb Raider”
LOS ANGELES, CA (August 16, 2018) – SQUARE ENIX® and Coca-Cola are teaming up to celebrate the upcoming game release of Shadow of the Tomb Raider ™. This special promotion will include a unique in-cinema experience at select theaters in the United States, Germany, and Poland. On September 12, for one day only, fans will be able to experience “The Making of a Tomb Raider®”. This feature-length film follows renowned BASE jumper, climber and mountain biker Clair Marie as she attempts real-world Lara Croft® challenges that show what it takes to become a Tomb Raider. The feature will also include a special narrative showcase highlighting the journey of Lara Croft as told through in-game cinematics from the trilogy. For the first time ever, fans can experience the story of Lara Croft’s origin on the big screen. Following this, fans will get to see never-before-seen footage from the upcoming Shadow of the Tomb Raider game. Fans will be able to get tickets here, for this one-day-only engagement.
Those lucky enough to get a ticket will receive a unique in-game reward for Shadow of the Tomb Raider, as well as an opportunity to receive a limited-edition “Coca-Cola Tomb Raider” collectible cup in 75 U.S. theaters at concessions. Also, for a limited time only, fans will be able to purchase three custom Shadow of the Tomb Raider Coca-Cola or Coke Zero Sugar bottles on CokeStore.com.
In Shadow of the Tomb Raider, Lara must master a deadly jungle, overcome terrifying tombs, and persevere through her darkest hour. As she races to save the world from a Maya apocalypse, Lara will ultimately be forged into the Tomb Raider she is destined to be. Created by a team of veteran TOMB RAIDER developers at Eidos-Montréal, in collaboration with Crystal Dynamics, Shadow of the Tomb Raider will be available on September 14, 2018 for the Xbox One family of devices, including Xbox One X, as well as the PlayStation®4 computer entertainment system and Windows PC/Steam®.
About TOMB RAIDER
The TOMB RAIDER® franchise has sold over 66 million copies worldwide. The franchise’s popularity has exploded into a series of blockbuster films based on the original Tomb Raider game and 2013 reboot. Its protagonist Lara Croft® has been a contemporary global icon for over two decades. The most recent release in the world famous franchise, Rise of the Tomb Raider®, has received over 100 “Best of” nominations and awards, and is one of the highest rated games. All of this continues to make TOMB RAIDER a destination brand for action-adventure.
About Square Enix, Inc.
About Square Enix, Inc. Square Enix, Inc. develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content throughout the Americas as part of the Square Enix group of companies. Square Enix, Inc. is affiliated with a global network of leading development studios such as Crystal Dynamics® and Eidos Montréal™. The Square Enix group of companies boasts a valuable portfolio of intellectual property including: FINAL FANTASY®, which has sold over 141 million units worldwide; DRAGON QUEST®, which has sold over 76 million units worldwide; TOMB RAIDER®, which has sold over 66 million units worldwide; and the legendary SPACE INVADERS®. Square Enix, Inc. is a U.S.-based, wholly-owned subsidiary of Square Enix Holdings Co., Ltd.
More information on Square Enix, Inc. can be found at http://na.square-enix.com/.
SHADOW OF THE TOMB RAIDER © 2018 Square Enix Limited. Developed by Eidos Interactive Corporation. All rights reserved.
CRYSTAL DYNAMICSDRAGON QUEST, EIDOS, EIDOS MONTREAL, FINAL FANTASY, LARA CROFT, RISE OF THE TOMB RAIDER, SHADOW OF THE TOMB RAIDER, the SHADOW OF THE TOMB RAIDER logo, SPACE INVADERS, SQUARE ENIX, the SQUARE ENIX logo, TAITO, and TOMB RAIDER are registered trademarks or trademarks of the Square Enix group of companies. Steam is a registered trademark of Valve Corporation. All other trademarks are the property of their respective owners.