GAMERS GOING BANANAS OVER PUBG MOBILE x A BATHING APE® PARTNERSHIP
Fresh branded in-game items arrive with latest content update in world’s leading mobile battle royale shooter
LOS ANGELES – Oct. 9, 2018 – Last week, a mysterious PlayerUnknown’s Battlegrounds Mobile (PUBG MOBILE)that adorned the NASDAQ Market Site in New York City had onlookers going bananas with curiosity. Today, PUBG MOBILE officially revealed the reason why: An unprecedented partnership with notorious clothing and lifestyle brand A BATHING APE® (BAPE®).
With this partnership, PUBG MOBILE players will have the opportunity to obtain exclusive in-game BAPE®-branded clothing and accessories, including the iconic Shark Camo Zip-up Hoodie and a BAPE® frying pan. These new collaborative in-game items arrive in time for PUBG MOBILE’s version 0.8.5 content update.
“PUBG MOBILE’s partnership with BAPE® takes mobile gaming to the next level,” said Vincent Wang, general manager, PUBG MOBILE global publishing team. “Players can still rack up chicken dinners, but with BAPE® they can now look even more stylish and trendy while they do it.”
Now celebrating its 25th anniversary, BAPE® is known around the world as the gold standard for streetwear. BAPE®’s colorful designs and universally recognizable camouflage motifs have defined a generation of in-the-know consumers. With more than 20 million daily active users and countless opportunities for in-game customization, PUBG MOBILE fits BAPE® to a tee.
Be sure to stay tuned for even more BAPE® x PUBG MOBILE content in the future.
PUBG MOBILE is available to download for free on theand .
About PUBG MOBILE
PUBG MOBILE is developed by Tencent Games and PUBG Corp. and based on PlayerUnknown’s Battlegrounds, the original PC and Xbox One gaming phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to do battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone.
For more information, please visit the official PUBG MOBILE accounts on, and .
About A BATHING APE®
A BATHING APE® (BAPE®) was born in the heart of Harajuku, Japan in 1993 and has since become a symbol of Japanese street fashion for more than 25 years, well regarded as one of the most coveted and exclusive brands worldwide with over 30 stores globally.
A BATHING APE® is the uncontested lifestyle brand champion that is immensely influential to hip-hop, streetwear and Japanese fashion culture.
A BATHING APE® has created timeless, iconic designs such as APE HEAD®, BAPE® CAMO, BAPE STATM, “BAPE SHARK HOODIE” and “BABY MILO®”.
To cater to a growing customer base, diffusion lines such as Mr. BATHING APE®, AAPE BY A BATHING APE®, BAPE KIDS®, BAPY® and BABY MILO STORE® have been created as part of the brand’s continued growth across all customer segments. Beyond apparel, A BATHING APE® has embraced lifestyle segments including furniture, toys, etc., allowing fans to experience the brand in different aspects of life.
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