At Niantic, we are passionate about bringing communities together and lifting one another up, through the good times and the challenging times. We understand that many local businesses have experienced unprecedented hardship over the past few months, and we want to help.
We are inviting Pokémon GO players to nominate their favorite small, local businesses to participate in the Niantic Local Business Recovery Initiative. As part of our efforts to assist the economic recovery of local businesses, we are committed to supporting 1,000 nominated businesses by providing them complimentary promotion in Pokémon GO for one year.
How This Project Will Help Small Businesses
The physical locations of these local storefronts will appear as Sponsored PokéStops or Gyms on the Pokémon GO in-game map, and these businesses will have access to additional in-game marketing tools, such as promotional campaigns. By leveraging these features, small businesses can build awareness of their location and product offerings, display geo-targeted messaging and offers to nearby players, and create a more fun and engaging experience for visiting players once it is safe to do so.
This initiative is completely nomination-based, with each player being able to nominate one business, so be sure to pick your favorite! We want to hear from all our players, and we are so excited to support the beloved neighborhood spots where your local community gathers to eat, play, and socialize.
Nominations will be open until Friday, July 31, 2020, at 11:59 p.m. PDT (GMT −7). No purchase necessary. Initially, this initiative will be available only in Canada, Great Britain, Japan, Mexico, and the US (subject to the terms available here ).
To learn more, be sure to check out the Niantic blog.