XBox Game Studios Corporation
Total Average Score: 7.09/10
Xbox Game Studios, previously known as Microsoft Studios, Microsoft Game Studios, and Microsoft Games, is a division of Microsoft. The most recent rebranding for Microsoft in the game industry was in February 2019 from Microsoft Game Studios to XBox Game Studios. The company did this to create the XBox as its own brand, separate from Microsoft.
Microsoft has been around since the beginning of consumer affordable home computers, sometimes referred to as personal computers or PCs. They developed the operating system, Windows. Bill Gates founded Microsoft after he did work with Steve Jobs on the Apple operating system. He created it to be floating windows for each application, which at the time, Apple did not offer for their operating system, which ran off of DOS commands.
Microsoft jumped into the video game console world in the late 1990s with the Xbox home console. It became very successful with its Halo series of first-person shooter games and is now one of the top 3 contenders for home console game systems.
XBox Game Studios’ Game Quality 2019
Microsoft published nine games in 2019 with six of them being rated an average of 80% or above. Microsoft publishes for several developer studios that produce games for many different consoles, including Playstation and Nintendo consoles.
XBox Game Studios’ Innovations 2019
XBox Game Studios in the past have made wonderful innovations, including a controller for the handicap to play video games. It seems that the year of 2019 was more focused on purchasing and acquiring new development studios and game franchises.
XBox Game Studios’ Marketing Techniques 2019
XBox has launched its campaign of hints and things for their new console, XBox Series X, which is projected to be released during the holiday season of 2020 to compete with Sony Playstation 5. Only hints and hardware specs have been released, with no official price range. We expect to learn more after E3 in June 2020.
XBox also has a YouTube channel where they feature their products and games, live streams, and interviews with gamers. Their developers also have their own YouTube Channels where they interact with their fans.
XBox Game Studios’ Historical Impact 2019
XBox is one of the newest companies to enter the video game market and they did with a bang. The Xbox was their flagship console back on November 15, 2001. Over the years, Microsoft has proven they could compete and be successful in the video game industry, and for Halo Fans everywhere, the industry is thankful.
Microsoft has renamed its video game industry branch several times over the years, but one thing has remained true. Xbox is here to stay. Let’s see what Xbox Game Studios accomplished in 2019.
- On February 5, 2019 Microsoft Studios rebrands as Xbox Game Studios to reflect Microsoft’s intent to use the Xbox brand to support gaming across all the devices it supports
- During E3 in June 2019, the company announced their acquisition of Double Fine
- During E3 in June of 2019, Xbox Game Studios announced the establishment of a new internal studio that dedicates to the creation of the Age of Empires game franchise and is headed by Shannon Loftis
Xbox Game Studios has accomplished a few large things that should start affecting the game industry in the next year or so. We look forward to see what they offer in 2020.
XBox Game Studios’ Work-life Balance 2019
According to indeed.com, Microsoft employees gave the following ratings for working there:
- Work-life balance – 3.9
- Pay and Benefits – 4.1
- Job Security and Advancement – 3.5
- Management – 3.6
- Culture – 4.0