Nintendo_logo

Nintendo

Total Average Score: 9.56/10

Nintendo has been around for a very long time. The company was founded in 1889. Its current headquarters are in Kyoto, Japan and Nintendo has many other offices around the world.

Nintendo is iconic of video games, and many who don’t know anything about the video game industry would still recognize Nintendo. They are legendary.

Nintendo is definitely the world’s largest video game company by revenue, with a net value of over USD85 Billion.

Nintendo’s Game Quality 2019

10/10

Nintendo has always been well known for its quality of games, being one of the first console developers to have a seal of approval for games they approve of for their consoles. But, even Nintendo can publish a bad game here and there.

Nintendo published a total of 20 games in 2019, including Luigi’s Mansion 3 and Pokemon Sword and Shield. Of those games, all 20 scored an 80% approval or higher.

Nintendo’s Innovations 2019

1

  • Labo VR

Nintendo is always well known for experimenting and enhancing gameplay, for better or worse. The company itself wasn’t originally a video game company, and when they went into game production, it was an experiment in business to see how Nintendo as a company could survive.

Nintendo is always looking for new and creative ways to involve video games as a family bonding experience, as well as technological advancements for the industry as a whole. They’ve had some failures in the past, but overall have had so many successes that they have become known for this.

Labo VR

The Labo VR was released in 2019. It is an extension of the Labo kit, which is a cardboard cut out technology masterpiece. It turns your Nintendo Switch into VR goggles, using the controllers to attach to other cardboard attachments in order to give an interactive VR experience for you and your family. It features games, of course, but it also offers users the ability to create 3D artwork, and their own 3D VR interactive worlds. Our only issue is the fact that it’s cardboard, which if you’ve ever been around any child and some clumsy adults, you know cardboard doesn’t stand a chance. But the cardboard does keep the price reasonable.

Nintendo’s Marketing Techniques 2019

9/10

With their family-focused business, their commercials and static advertising also focus on how Nintendo brings families together. All of their commercials are genuine and don’t slam a competitor in any way. They advertise what their products are and show players using their products. They also show that games are not just for kids and that parents and grandparents can join in on the fun.

They do have a few commercials that we feel could have focused more on the product and less on the environment that the commercial was filmed in, but all in all great commercials.

Their static imagery is everywhere, and almost always focuses on one of their first-party products, like Mario, Legend of Zelda, and Super Smash Bros. Bright colors, characters from their games, and eye-catching text makes for great in-store marketing for brick and mortar shops like GameStop, as well as for magazine size static print ads.

Nintendo’s Historical Impact 2019

8/10

Nintendo has been around since the beginning of home consoles and was founded over a century ago. They helped define many of the game industry’s historical impacts, from helping to save the industry by selling the NES as a family entertainment system, to taking the world by storm to play in unity with PokemonGo, and even changing the industry with their handheld gaming systems, Nintendo has had the world’s largest impact in the game development industry’s history. Let’s see what happened in 2019.

  • Nintendo of America president Reggie Fils-Aimé announced that he would be retiring, with Doug Bowser succeeding him on 15 April 2019
  • As of 31 December 2019, there are over 52 million copies of the Switch sold
  • On September 20, 2019 a handheld-only version of the Switch console, the Nintendo Switch Lite, was released.
  • In 2018, Nintendo started filing lawsuits against ROM services that offered digital copies of various console games to be played on console emulators. Nintendo filed a suit against RomUniverse in September 2019. RomUniverse offered infringing copies of Nintendo DS and Switch games in addition to ROM images.
  • In 2019, the FBI arrested an 18-year-old hacker who had been hacking Nintendo for several years and releasing information about upcoming games and consoles that the hacker should not have. While the hacker was a minor, Nintendo and the FBI had requested the hacker to stop, and as an adult, the hacker did not and was arrested and charged.

Why Nintendo waited so long to press charges and send cease and desist orders to the ROM community, is questionable since most of those ROMs were of their NES and SNES games. Our theory here at #YGD is that they were planning to start releasing updated versions for their current consoles of their old games, and it seems we were sort of correct based on the online store releases since the lawsuits started popping up.

We think that ROMs are important for historical landmarks and records of games forgotten, but that argument is for another post. For better or worse, these historical acts will impact the industry, and only time will tell how good or bad these impacts will be.

Nintendo’s Work-life Balance 2019

7.24/10

According to indeed.com, Nintendo employees gave the following ratings for working there:

  • Work-life balance – 3.8
  • Pay and Benefits – 3.5
  • Job Security and Advancement – 3.2
  • Management – 3.6
  • Culture – 4.0