Total Average Score: 6.3/10
Electronic Arts has been publishing games for more than 30 years. They were the publishers of the Madden series of successful video games, along with many other sports titles. Electronic Arts has also published many other successful game franchises, including the Sim series of games and the Need for Speed series of racing games.
Electronic Arts has had its issues with business, including being called out in the 1990s for bad work quality for employees. Since then, the company has evolved into a better quality workplace, and it helped set a standard for other publishing companies to follow.
Electronic Arts’ Game Quality 2019
Electronic Arts, sometime referred to as EA Games, published 14 games in 2019. Ten of those games were rated 80% or higher. EA published more games than most publishers, but they also publish for more developers than most publishers. They are one of the leading 3rd Party AAA game publishing companies in the world for number of games developed each year.
Electronic Arts’ Innovations 2019
Electronic Arts has been working on some business goals during the past few years with no focus on any innovations for the gaming industry.
Electronic Arts’ Marketing Techniques 2019
Electronic Arts features their popular games, their current sports titles, and upcoming news and games. They don’t seem to have any interviews or interactions with developers or other employees.
They do have YouTube channels dedicated to each of their popular games and each of their studios. These channels seem to feature interviews and tutorials on how to play the games, but significantly less than many of the other video game publishers.
Most of their online and print advertisements feature their games and the icons representing their games, however, there is not a lot of advertising showing the community or the actual players playing the games. We feel they lose their fans in that way, in the sense that their fans are not as easily able to see themselves as the characters in Electronic Arts’ games.
Electronic Arts’ Historical Impact 2019
Electronic Arts has had a wavy past. They have definitely pissed a lot of people off and built a reputation for being the worst place to work, back in the 1990s.
Electronic Arts has recovered and made changes to their work ethic over the years and is no longer a horrible place to work, but for those of us who were alive and working in the industry back then, they leave a sour taste in the backs of our mouths and truly, they could do more to be a better workplace. But, their financial gains and investors seem to disagree, and let’s face it, money is the true rule-maker in this world.
Let us see what Electronic Arts has done in 2019:
- February 6, 2019, Electronic Arts’ stock value was hit by a decline of 13.3%, the worst decline since Halloween 2008
- March 31, 2019, it was announced they were cutting about 350 jobs or about 4% of its workforce
- October 2019 EA announced that it would be returning to release games on Steam
- The EA Partners label was revived in March 2019 after about six years of remaining “dormantly” active
It seems like Electronic Arts has had a rough year. They lost a lot of stock and employees. But, towards the end of the year it looks like they are working on fixing whatever issues were causing the loss in sales and production by returning to Steam and re-introducing the EA Partners program.
YGD looks forward to seeing what Electronic Arts has in store for 2020.
Electronic Arts’ Work-life Balance 2019
According to indeed.com, Electronic Arts employees gave the following ratings for working there:
- Work-life balance – 3.8
- Pay and Benefits – 3.5
- Job Security and Advancement – 3.0
- Management – 3.4
- Culture – 3.9