Total Average Score: 7.09/10
Activision Blizzard was founded in 2008 through the merger of Vivendi and Activision. It now holds several business divisions which include Activision Publishing, Blizzard Entertainment, King, Major League Gaming, and Activision Blizzard Studios.
Through Activision Publishing, the company owns and develops games through various development studios. King develops its iconic franchise Candy Crush and some other mobile games, and Blizzard develops its legendary series of games including World of Warcraft and Overwatch.
Activision Blizzard is the largest game company in the Americas and Europe in terms of revenue and market capitalization.
Activision Blizzard’s Game Quality 2019
Activision Blizzard published 4 games in 2019. Three of these games were rated with an average of 80% or higher. While Activision Blizzard is a singe publisher, they operate as separate companies for development. More or less, the Activision side is in charge of their original games, and Blizzard is in charge of their games.
Activision Blizzard’s Innovations 2019
Activision Blizzard had its first season of Overwatch League eSports in 2018. 2019 was the second official season, with the company focusing on existing game franchises, eSports and Battle.net. For 2019, they had no innovations.
Activision Blizzard’s Marketing Techniques 2019
The Activision Blizzard YouTube channel is a little sad, with less than 200 subscribers and its most recent upload from 2 years ago. As a separate entity, each company has its own YouTube channel, with recent videos. This does make sense, since the company did its merger after each separate company had already established a huge fan following on their channels, and the company still operates as if they are separate developing companies.
Each channel has promos for their games, interviews and interactions with the developers, as well as live streams from their various eSports games.
Their advertisements, both online and in print primarily focus on their larger, popular titles. The Activision Army style first-person shooter games’ marketing tends to focus on adult males, but do offer a hint of female diversity. All of their other titles have very diverse marketing, depending on the topic, type of game, and age group they want to market to.
All in all, they use all sorts of marketing styles in order to reach the largest possible audience.
Activision Blizzard’s Historical Impact 2019
As separate companies, Activision and Blizzard have impacted the game industry in more ways than most companies could ever hope to, for better or worse. Their merger of the 2 companies in 2008 was a huge impact and now, with this company being one of the leaders with eSports, they seem to always be in the news.
- February 2019 Fiscal review recorded a record year in revenue
- February 2019 Activision Blizzard lays off around 775 people or around 8% of their workforce in non-management divisions
Activision Blizzard made some interesting decisions this year. It seems odd that the company would fire people after making more money. Hopefully, there is more to the story and the company was laying people off from areas that were not drawing money in and planning to hire more people to support areas where the money is being made for 2020. We shall see.
Activision Blizzard’s Work-life Balance 2019
According to indeed.com, Activision Blizzard employees gave the following ratings for working there:
- Work-life balance – 3.4
- Pay and Benefits – 3.4
- Job Security and Advancement – 2.9
- Management – 3.6
- Culture – 3.8