Games London Logo JPG

Games London Launches New Investor Forum

  • Games London Summer Business Hub takes place online July 15 & 16
  • Special focus on new investors targeting games as an interest in the sector continues to rise
  • The event follows on from April’s London Games Festival which generated £12m in business leads as lockdown started
  • London-based Electric Noir latest games studio to benefit from Games London’s program with successful pre-seed funding

Games London is fast-tracking the return of its market-leading B2B events to give global investors a chance to meet game creators this summer – after the global crisis sparked fresh interest in games as an investment-worthy pastime.

A brand-new event, the Summer Business Hub will run on Wednesday 15 July & Thursday 16 July and digitally bring together games developers, publishers, investors, and other interactive entertainment companies.

Games London’s Summer Business Hub follows on from the success of its 2020 London Games Festival, which ran in March and April and was one of the first entirely online events responding to the global COVID-19 crisis. Two key London Games Festival events, the Business Hub and the Game Finance Market generated nearly £12m in business leads for 400 participating games businesses from nearly 40 countries.

July’s event will put a special focus on introducing new investors to the games sector, with a number of first-time games funders set to attend. The resilience and popularity of video games and interactive entertainment during the global lockdown have sparked international interest in this culturally impactful and lucrative creative sector – a recent survey of global investors by Games London suggests that three quarters expect games investment levels to increase or stay the same over the next 12 months.

Over the two days games creators from across London, UK, and beyond will be matched with attending investors to meet via video call pitches. Games London is also inviting service companies and freelancers who can help studios finish production of their games in unusual business circumstances, while also once again offering up a suite of experts to provide free advice sessions. More information can be found a

Games London is backed by the Mayor of London with funding of £1.2m over three years and seeks to make London the games capital of the world.  It is an initiative from Film London, the capital’s screen industries agency, and video games trade body Ukie (The Association for UK Interactive Entertainment).

Adrian Wootton OBE, Chief Executive of Film London and the British Film Commission

“COVID-19 changed the game plan for everyone, but for the video games sector, that fortunately hasn’t held us back. The shift to an online-only London Games Festival in March was met with immense support. We want this Summer Business Hub to build on that, bringing even more of London and the UK’s games creator and developer talent in contact with first-time funders and seasoned producers alike. The games sector has a really exciting role to play in our capital’s ongoing cultural and economic success. I’m thrilled Games London can continue to innovate and pioneer, nurturing and championing our exceptional creative talent in this way.”

Dr Jo Twist OBE, CEO of Ukie

“Games businesses have proven remarkably resilient during these challenging times, but it’s essential they maintain access to crucial sources of funding to keep going and growing. Introducing new investors to the opportunities in our industry at the Games London Summer Business Hub will help do this, playing a key role in cementing the UK as the best place to make and sell games in the world.”

Games London has become a key driver for global business in the capital’s games sector through its Festival and trade missions – since 2016 it has created over 560 jobs for London through its work connecting games studios with funders and investors.

Electric Noir is one of the latest companies to benefit from Games London’s commitment to supporting London-based games studios. The studio behind the BAFTA-nominated Dead Man’s Phone has been a participant in both the London Games Festival and Games London activities and recently closed a £500,000 pre-seed investment round.

Electric Noir CEO Nihal Tharoor

Since joining the games industry in 2017, Games London have been an invaluable asset to our emerging start-up – providing us with opportunities that have led us to the biggest global investors and to national press coverage. We have benefited from all their industry events and initiatives – the Games Finance Market, fam trip, Ensemble, and Slush delegation. We can in fact trace the roots of our VC round all the way back to being invited on the outbound mission to Helsinki in 2018.”

The Summer Business Hub is the first in a new timetable of activity from Games London for the next 12 months as it builds towards spring’s London Games Festival 2021 – dates and themes for which are due to be announced later this year. To find out about partnership opportunities with Games London and its programme of activity, contact

About Games London

Games London is a groundbreaking programme delivered by Film London, the capital’s screen industries agency, and UK games industry trade body Ukie. The project is backed by the Mayor of London with funding worth £1.2m over three years.

The Games London programme includes a number of initiatives to make London the games capital of the world. It re-established the London Games Festival in April 2016. Other areas of activity include inbound and outbound trade missions and work connecting and supporting games development skills in London.

About Film London

Film London is the capital’s screen industries agency. We connect ideas, talent and finance to develop a pioneering creative culture in the city that delivers success in film, television, animation, games and beyond. We work to sustain, promote and develop London as a global content production hub, support the development of the city’s new and emerging filmmaking talent and invest in a diverse and rich film culture. Funded by the Mayor of London and the National Lottery through the BFI, we also receive support from Arts Council England, Creative Skillset and the Heritage Lottery Fund.

Film London’s activities include:

  • Maintaining, strengthening and promoting London’s position as world-class city to attract investment through film, television, animation and games
  • Investing in local talent through a range of specialised production and training schemes
  • Boosting employment and competitiveness in the capital’s screen industries by delivering internationally facing business development events
  • Maximising access to the capital’s film culture by helping audiences discover film in all its diversity
  • Promoting London through screen tourism

Film London also manages the British Film Commission ( through a public/private partnership which is funded by the Department for Culture, Media and Sport through the BFI, and the Department for International Trade.


About UK Interactive Entertainment (Ukie)

Ukie (UK Interactive Entertainment) is the trade body for the UK’s games and interactive entertainment industry.

A not-for-profit, it represents businesses of all sizes from small start-ups to large multinational developers, publishers, and service companies, working across online, mobile apps, consoles, PC, esports, VR and AR.

Ukie also supports a number of additional initiatives aimed at supporting the sector including Digital Schoolhouse (DSH), and Ukie’s Student membership scheme. 

More game industry News and COVID-19 info from #YGD!

Leave a Reply

Your email address will not be published. Required fields are marked *