E3 has announced, that the 2020 event will be canceled. Due to safety and health concerns with the growing risk of the Corona (COVID-19) Virus, they feel that this large of an event should be canceled in order to help with containment of the virus.
Directly from the E3 directors:
“Following increased and overwhelming concerns about the COVID-19 virus, we felt this was the best way to proceed during such an unprecedented global situation. We are very disappointed that we are unable to hold this event for our fans and supporters. But we know it’s the right decision based on the information we have today.”
E3 will be reaching out to everyone on how to get their refunds for the event.
Some Questions About E3 Cancelling Now
This cancellation does raise a few questions, so here are a few of YGD’s:
E3 is in June, Corona Virus Won’t Be Under Control?
Considering E3 isn’t until June. It seems that they don’t feel that the world will have the Corona Virus under control until at least after their event. Not sure what that says about the virus, but it does seem like a reasonable response.
The virus is spread through touch, and there is a lot of people from all over the world touching controllers and shaking hands at E3. It’s also a reasonable response since just to make a vaccine available to the public, it can a year with trials and testing, and no one wants to receive a vaccine that hasn’t been tested properly.
New Console Announcements
So, a lot of us are expecting to hear news about the new XBox Series X and the PS5. By now, people should know that Microsoft and Sony were planning their console releases for the upcoming 2020 holiday season. We have received specs about the consoles, including hardware and expected backward compatibility, but many times, E3 is where companies will release details about release day video game titles and prices for the new consoles.
Of course, we are assuming those details will still come, but now YGD is curious how each company will release.
New Video Game Announcements
One last question we have is how video game developers will announce their holiday season titles. Just like with new consoles, the bang of everything being found out at once sometimes helps studios forecast what their sales will be for the initial release of their games. And with new consoles being released, new standards for pricing of games are to come as well.
What to Expect?
The last time E3 canceled for a year was back in 2006, when they took a year off to reconfigure how they could make E3 continue to happen. Obviously, that’s not why they are canceling this year. But, with an issue like this happening, it could be an interesting business opportunity for them.
If I was them, I might approach the companies with the idea of hosting a virtual event. With the available live streaming technology, Twitch, YouTube, and advertising, they wouldn’t completely lose out, and it could still work as a great marketing opportunity for both the E3 event organizers and the companies and studios presenting their new products.
They seem to hint at something similar on the E3Expo website, but we shall see.
What Do You Think?
That being said, we haven’t heard anything about what they plan to do, and it’s very likely they won’t do that. So, with E3 canceling their expo, how do you think it will affect the video game industry?