Marketing in the world of game development is challenging, fun, and different from other types of marketing. This category is all about the discussion of marketing for video games and their developers.
Working on a game that you were looking forward to talking about at an upcoming event? Talk to us about it instead! The IGDA is looking to showcase upcoming games that our members are working on. Submit yours via this form, and stay tuned for their feature in a future Insider!Read More →
Marketing and promotion of your game are important. They are quite possibly the most important parts of your game development process. You’ve seen, played and bought games that were advertised as amazing blockbusters, and then turned out to be garbage. But why were they so successful?Read More →
A game production cycle, in simplest terms, is the actions in which it takes to make a video game, from an idea to publishing. Here are the 5 basic steps you can take to turn your idea into a published video game.Read More →